Scholarship that matters

Business school faculty and researchers cannot conduct their scholarly work on an island. Instead, they should participate as active members within business societal communities partnerships for research to be responsive, driven by real needs, widely disseminated. (AACSB, 2021) The AACSB has not been the only advocate this perspective. In a recent Harvard Review article, authors lamented that significant challenge scholars is produce disseminate both academically rigorous applicable practicing managers (Shapiro & Kirkman, 2018). They propose two-fold et al., 2007). First, there “lost in translation” problem—research finds practitioners do use academic literature resource learn about best practices. Second, before problem, which reflects tendency design studies without receiving input from very people who are impacted phenomenon of interest. To address these challenges, have also calls better collaboration between academics (e.g., Bartunek 2001; Benoit 2019; Guesalaga Johnston, 2010; Rynes, call schools change reward systems proposed means incentivize impactful scholarship Aguinis 2014). It interesting note despite offer more relevant insights practitioners, felt it necessary issue directly its report. From our own perspective editors, we pleased see promoting what logistics supply chain field understood since inception. Journal Logistics (JBL) focused contributing Supply Chain Management (L&SCM) theory practice over four decades. There never serious debate “rigorous versus relevant” research, Tom Mentzer so sufficiently noted, “Why choose one?” (Mentzer, 2008). At JBL, enough provide theoretical contribution benefits academy. JBL contributions expected managerial impact. remaining tenure intend double-down fundamental tenet discipline. Specifically, actively working problem. Rather than efforts encourage other stakeholders resource, bringing insight articles published them. addition presence Linked platform, soon you will Katie Thompson-Taylor's (our Editorial Assistant) article into SC Quarterly, CSCMP website, Reverse Journal, future outlines depending specific content. As AASCB (and donors, companies, legislative bodies) applies pressure administrators align with changing expectations updated metrics, believe responsibility editors help highlight value research. We want importance addressing issue. Unfortunately, disconnect manuscripts submitted most often ones receive desk rejections. critical ask questions reflect occurs strongly craft compelling realistic stakeholders. Too part manuscript gets short shrift, but equally important implications derived expand share broadly through practitioner outlets, component increasingly scrutinized. Given history industry-grounded journal, live ivory tower. make intentional effort spend time community. Unique Council (CSCMP) Edge conference, offers opportunity connect engage. For two decades, organization because valuable gain topics, mega trends, industry data-based partnerships. previously, CLM) helped shape careers. Beyond CSCMP, number industry-focused conferences around world invite contribute. highly recommend L&SCM attend at least once year enhance direct feedback impact work. When crafting manuscript, interactions can rationale question or examination program institution good relationship Retail Industry Leaders Association (RILA), comes opportunities organization's annual LINK event. top retail management teams meet event discuss practices innovations. Participation created understanding need terms especially consumer-centric (Esper 2020). Engaging RILA provides additional nuance changes dynamics decision making. short, bridge practice. Over last years, fascinating emphasis disruptions largely due COVID-19 pandemic. market disruption measured customer–retailer interface. Generally accepted unfrozen state (Godsell 2010), look control resources risk (Wiedmer Whipple, 2022) improve responsiveness (Richey 2022). executives underscored issues several general presentations follow-up discussions. second paper, “Utilizing social media B2B setting: A knowledge perspective,” Agnihotri al. (2022) employ representative dyadic survey method. Digitalization chains presented businesses transform customers. Social employed digital tool supporting customer-centric providing data enhanced communication. examine intersection collecting suppliers customers media's across chain. find supplier account manager's increase product competitor knowledge, positively influencing customer outcomes. when perceives demand high, grows stronger. “More always better: co-creation fit B2C satisfaction,” Gligor Maloni take customer-oriented service-dominant logic supported polynomial regression surface plot analysis understand co-creation. investigated how excess might negatively results indicate inverted U-shaped satisfaction. result details peak then decrease found expertise process enjoyment moderate examining “fit” co-creation, positive misfit stronger negative influence satisfaction misfit. Retailers partners beware! Next Peinkofer present “Retail ‘Save Sale’ tactics: Consumer perceptions in-store service recovery.” This topic given growth multipoint omnichannel strategy. frequently encounter stockouts, lead lost sales consumers. keep leaving store completing transaction, retailers leverage inventory visibility order fulfillment capabilities. called “save sale” tactics. Options include: (1) buying one shipping another, (2) distribution center, (3) home delivery options. All three options different speeds varying conveniences study examines evaluate respond stockout recovery services, using experiments explain why assess dimensions just others, appraise justice bundled dimensions, purchase involvement monetary perceptions, recoveries likelihood saving sale. solutions strategizing such developing ship programs reduce times. Finally, employing mixed multinomial logit model, Phares Balthrop build makes truckers leave trucking “Investigating role competing wage truck driver occupational choice.” continue ongoing shortage, consultants fall sort finding solutions. Driver wages risen below could earn positions. Gender education level men 12 times likely women driving 8.6 compared industries. Formal inversely correlated pursuing career. Trucking companies must compete construction, sales, production, occupations labor. show increases less effective attracting workers similar industry. Job matters experience decreases worker field. suggest pay bumps may retaining experienced workers. Cross-industry elasticities while drivers, adjusted vacuum. brief editorial underscores “sticking roots” continuing publish wide scope retail-related discoveries potential streams came single conference. hope those community advantages like unearth enrich Regardless topic, however, strong discussions submissions. concert authors, promote industry—building communication strategy out Journal.